Tuesday, 12 August 2008

iPhone Marketing

iPhone Credit: Apple ComputerMy pre-order of an iPhone from SingTel is moving along. They sent me an update e-mail the other day. Well, I say e-mail, there was no text, just a single, stupid graphic file as an attachment which just throws petrol on the fire of my disdain for SingTel's marketing prowess.

Their website is such a cacophony of offers, special offers, circular links and footnotes it's about as useful as taking LSD and discussing astrophysics with Paris Hilton. Anyway, the non-email:

iPhone 3G coming soon

First, SingTel brought you the best in coverage. [sic] And now we bring you the Apple iPhone 3G.

We know you're keen to hear more, this is just a quick note to say that we have not forgotten about you.

As you are registered, we will let you know very soon how you can be the first in line to collect your new iPhone!

We will give priority to customers who have registered, at this stage registration is still open but we may not be able to keep this open much longer.

If you have friends who may be interested, they can register now at www.singtel.com/iphone

I will email you next week with more details about how you can get ready for your new iPhone.

Like you, I can't wait to get mine. Watch this space!

With best regards
Wong Soon Nam
Vice President - Consumer Marketing

From this I understand that this veep is fond of exclamation marks and is getting his iPhone first while the rest of us are all somehow going to be "first in line". Still no pricing (I'm expecting over S$1,000 (£372) for the 16GB model) or launch date. I guess I just keep watching out for more such e-mail misuse.