Thursday, 8 May 2008

Whatever Flavour

Can of WhateverI admit I missed the subtlety of the idea first time around. It was middle of last year and two new soft-drinks were launched onto the market called Whatever and Anything. They spent some serious marketing dollars and for a few weeks the adverts were hard to miss.

In the supermarket, I checked out the ingredients:

Water, Sugar, Colouring, Flavouring, Preservative

I decided it was junk food; a bunch of E numbers and an expensive marketing campaign and moved on. The cute part is if you actually drink the stuff (obviously I never got that far). Each brand comes in 6 flavours, but you don't know which flavour is in which can, hence:

Person A: "What would you like to drink?"
Person B: "Oh Anything"

Anything is fizzy and comes in six flavours (Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer). Whatever is non-carbonated (Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, Chrysanthemum Tea).

It's sugary muck and I still haven't tried it but at least the idea made me smile.